More Than Just A Jewelry Store

A premier custom design jeweler, WTD creates hand-crafted pieces inspired by you. We have created an environment in which both the novice and experienced shopper will feel welcomed and appreciated.

Not sure if custom is for you? Experience a showroom full of breathtaking diamonds and gemstones set in beautifully finished rings, pendants, bracelets and earrings. Whether it is designing the perfect piece for you, or generously contributing countless items to community charities - we are not just a business. We’re part of the fabric of Madison.

Inspired By You...Customized By Us

We welcome the opportunity to show you how beautiful your inspiration can be. Translating inspiration is what we do.

Stop in or make an appointment. Our on-site, award-winning goldsmiths and friendly helpful designers, listen to your ideas. At every step in the creative process, you have the opportunity to see and approve your handcrafted masterpiece as it takes physical form. When designing a piece with our experienced staff, we can either hand-sketch the design or we have a computer-based design system that lets you see in full color and proportion your design. We involve you in each step of the creative process until you’re absolutely satisfied with your design.

All work is done on the premises. Our experienced goldsmiths handcraft pieces individually from beginning to end. We cast yellow gold, white gold and platinum in house. Quality is our hallmark.